Great News! Shennongjia Golden Snub-nosed Monkey Overseas Social Media Account Surpasses 100,000 Followers

On January 2, 2026, the overseas social media account “Shennongjia Golden Snub-nosed Monkey (SGSM)”, dedicated to the golden snub-nosed monkeys of the Shennongjia National Park candidate area and operated by the Jimu International Communication Center of Hubei Daily Media Group, reached a milestone of over 100,000 followers. This number not only marks the success of the account’s operation but also signifies that the vivid practice of biodiversity conservation in Shennongjia is stepping onto the world stage with unprecedented intimacy through the lively image of the golden snub-nosed monkey.

As a rare primate endemic to China, the Sichuan golden snub-nosed monkey is a flagship species of the primeval forests in Shennongjia and one of the wild animals that has captured particular international attention and affection. With the golden snub-nosed monkey as its “protagonist”, the account consistently shares snippets of their life in the wild, progress in population protection, and the ecological conditions of their habitat, transforming specialized ecological conservation work into an international narrative rich with emotional resonance. The attention from 100,000 followers has turned this account into a vibrant window for the international community to gain an intuitive understanding of China’s achievements in nature conservation.

Behind the account lies the solid groundwork of biodiversity conservation in the Shennongjia National Park candidate area. As one of China’s first national park pilot areas, this region has established a comprehensive habitat protection network for the golden snub-nosed monkeys through systematic conservation projects. Precious footage captured by monitoring camera traps, habitat connectivity facilitated by ecological corridor construction, and the harmonious coexistence between humans and monkeys under community co-management models... These innovative conservation measures are translated into tangible “life stories” through social media, clearly showcasing to a global audience the encouraging trend of a steady increase in the wild population of golden snub-nosed monkeys and the continuous expansion of their range.

Furthermore, the account’s content skillfully showcases the vitality of the entire subtropical forest ecosystem, with the golden snub-nosed monkey serving as an “indicator”. The behaviors of golden snub-nosed monkeys—feeding, migrating, and breeding—are linked to the renewal of plants such as the dove tree and fir, and also reflect the living conditions of thousands of other wildlife species sharing the same home, including the golden eagle, Chinese serow, and tufted deer. This communication strategy, which uses a flagship species to drive the narrative of the entire ecosystem, allows international fans to not only fall in love with the golden snub-nosed monkeys but also gain a deeper understanding of the concept and effectiveness of Shennongjia’s integrated protection model for “mountains, waters, forests, farmlands, lakes, and grasslands”.

The 100,000 instances of global attention represent not only affection for the golden snub-nosed monkeys but also international recognition of Shennongjia’s ecological conservation practices. Looking ahead, Shennongjia will continue to use flagship species like the golden snub-nosed monkey as a medium, transforming its dynamic practices in systematic conservation, scientific research, monitoring, and community co-management into relatable international narratives. This effort aims to contribute valuable international attention and external momentum to accelerating the establishment of an international biodiversity conservation demonstration zone. (By He Sai, Du Hua)